What counts as a qualified enquiry? A marketing and sales checklist
A shared qualification rule and reporting worksheet for Egypt and Saudi Arabia, separating submissions, bookings and sales opportunities.
Use a rule your team can apply consistently
A qualified enquiry has a need your service can address, a reachable person and a project or decision worth exploring. Treat this as a working definition to adapt with sales, not a universal industry standard. A submitted form or booked call is an event; neither proves a commercial opportunity by itself.
Five checks after the enquiry arrives
Review service fit, contactability, market, stated objective and the agreed next step. Budget and stakeholder detail can emerge in conversation. Assign a clear outcome: suitable for discovery, needs clarification or outside scope with a reason. A short initial description is not sufficient evidence to reject someone.
Report the Egypt–Saudi difference honestly
Separate enquiries, qualified enquiries, bookings, proposals and deals by market, language and known source. State the follow-up window for the cohort. Keep EGP and SAR costs distinct or document conversion. Show the share still awaiting review so slow classification cannot masquerade as poor campaign quality.
A weekly decision example
When rejected enquiries mostly request an unavailable service, inspect the advertisement and service explanation. When needs fit but contacts cannot be reached, examine phone quality and follow-up. When useful conversations stall at proposal, review scope and the buying process. These are testable hypotheses, not diagnoses made without reading the conversations.
Review the definition against actual conversations
Periodically examine a sample of accepted and rejected enquiries together. A message may be attracting a different need than expected, or a useful lead may be excluded because a missing detail was never requested. This review can improve targeting and follow-up at the same time. Interpret patterns in light of sample size and incomplete information.